Case Study: Geozilla achieves higher app installs with Mischka

Geozilla drives 1M+ organic views with Mischka

The customer, Geozilla, a provider of a location tracking app, faced the challenge of generating new app installs. They partnered with the vendor Mischka to educate their audience on the importance of geo-tracking for personal safety and to drive app installations.

Mischka implemented an influencer marketing campaign that used authentic voices and real-world use cases to build trust. This strategy resulted in over 1 million organic views and a 24% click-to-install rate. The campaign successfully drove installs, expanded Geozilla's reach into new audiences, and provided the brand with a library of evergreen content.

Geozilla