Case Study: DeleteMe achieves ROI-positive growth with Mischka's influencer marketing program

DeleteMe activated 600 creators with Mischka

The customer, a personal data removal service named DeleteMe, faced the challenge of building an influencer marketing program from the ground up to drive customer acquisition. They partnered with the vendor Mischka to launch this new initiative and lower their customer acquisition cost (CAC).

Mischka implemented a strategy focused on scaling creators and storytelling rather than chasing viral content. The solution activated over 600 influencers and generated 3000 content pieces, resulting in an ROI-positive program. For DeleteMe, Mischka built a self-sustaining growth engine that delivered measurable impact across reach, engagement, and acquisition.

DeleteMe