Case Study: Twin Peaks boosts sales and PPA with Mirus promo and event tracking

Twin Peaks boosts promo and event tracking with Mirus, forecasting $35,000 UFC nights

Twin Peaks, a sports bar chain, needed to better track the performance of its short-run promotions, limited-time offers (LTOs), and special events to increase sales and its per person average (PPA). The company partnered with Mirus, utilizing its custom reporting services to gain actionable insights from their data.

Mirus provided a solution that integrated with Twin Peaks' point-of-sale system, Aloha, allowing them to easily slice and dice data. Using Mirus, the company could monitor promo performance in real-time, run server contests, and forecast for events like UFC nights. This led to increased sales and a higher PPA, enabled better operational preparation, and helped distinguish between true business growth and revenue increases driven solely by inflation.

Twin Peaks