Case Study: Sprinkles Cupcakes streamlines multi-channel reporting and forecasting with Mirus

Sprinkles Cupcakes unifies 3 point-of-sale systems with Mirus after 12-18 months of data cleanup

Sprinkles Cupcakes, a growing bakery chain, faced a challenge in gaining a unified view of its business operations. The company utilized three unique point-of-sale systems—including custom-built ATM machines and an in-house online ordering platform—which prevented them from aggregating sales data from all channels into a single reporting tool. This lack of consolidated data made it difficult to run comprehensive reports and obtain actionable insights. Sprinkles' Vice President of Technology, familiar with Mirus from previous roles, chose Mirus to integrate these disparate systems.

Mirus implemented a solution that integrated all of Sprinkles' sales channels, labor data, and guest survey information into a single platform. This allowed the company to run crucial reports like a full product mix (PMIX) across all channels for the first time. As a result, Sprinkles gained actionable data for forecasting bakery production, optimizing limited-time offers, and understanding shifting customer channel preferences, especially during COVID-19. The data within Mirus became so trusted that it is now used as the company's system of record, providing a reliable foundation for all operational and financial reporting.

Sprinkles Cupcakes