Case Study: Cooper's Hawk Winery & Restaurants boosts guest loyalty with Mirus

Cooper's Hawk Winery & Restaurants manages 400,000 Wine Club Members with Mirus

Cooper's Hawk Winery & Restaurants, a multi-state restaurant and lifestyle brand with a large wine club membership, needed to better understand guest spending behavior to drive loyalty and marketing efforts. They partnered with Mirus, utilizing its data management and custom reporting services to analyze this information.

Mirus implemented a solution that involved pulling and calculating extensive point-of-sale and loyalty data. This allowed Cooper's Hawk to analyze guest spend across different metrics, such as meal times and menu items. The results provided actionable insights that directly influenced marketing strategies and menu development. The customer plans to feed even more data streams into the Mirus platform for future analysis.

Cooper's Hawk Winery & Restaurants