Case Study: Alamo Drafthouse Cinema improves restaurant and movie reporting with Mirus

Alamo Drafthouse stores 5 years of transaction data with Mirus

Alamo Drafthouse Cinema, a movie theater and restaurant chain, faced a significant data challenge. They operated two separate point-of-sale systems for movie ticketing and food & beverage that did not integrate, forcing them to rely on manual, time-consuming Microsoft Excel spreadsheets for reporting. They partnered with vendor Mirus to implement its data warehouse and integration services to unify their disparate data sources and eliminate spreadsheets.

Mirus provided a solution that integrated data from both point-of-sale systems, guest feedback, labor schedules, and even the national weather service. This allowed Alamo Drafthouse to automate reporting, gain insights into sales per person and product mix by film type, and improve operational planning. The results included a massive reduction in time spent on manual spreadsheets, increased confidence in data accuracy, and the ability to perform complex historical analysis instantly. Mirus enabled the company to make data-driven decisions to improve staffing, menu engineering, and guest satisfaction.

Alamo Drafthouse Cinema