Case Study: Rough Trade boosts user engagement with Mirumee Software's headless commerce solution

Rough Trade boosts pages per session by 80% with Mirumee Software

Rough Trade, an independent music retailer with a large global customer base, faced challenges with their existing online store's inability to handle high volumes of web traffic and provide a scalable, engaging user experience. They partnered with vendor Mirumee Software for a full replatforming to address these issues and improve key metrics like bounce rate and user engagement.

Mirumee implemented a flexible and scalable composable headless commerce platform for Rough Trade, which included personalized music discovery and seamless integrations. The solution delivered significant results, including a 41.92% decrease in bounce rate, an 80% growth in pages per session, and over £70k in earned revenue from mail flows within three weeks of launch.

Rough Trade