Case Study: Thailand’s #1 Super App boosts chat and calling engagement with MirrorFly

Empowering Thailand’s #1 Super App with Chat & Calling Experiences for 10M+ Users

The Thailand’s #1 Super App, a major entertainment platform developed by the country's leading telecom provider, sought to increase engagement for its 10M+ users by integrating chat and calling features. Their challenge was to implement robust SIP/VoIP calling with cross-platform support and strong security, all while minimizing disruption to their vast user base. They turned to MirrorFly for its Video, Voice & Chat SDK to overcome this.

MirrorFly integrated its SDKs to provide seamless one-on-one chat, group chat, and voice and video calling. The solution featured an SIP-trunk for HD in-app calling and VoIP to connect app users with those outside the platform, all secured with a fully-encrypted infrastructure. As a result, the super app boosted user engagement 10X, supporting 30K concurrent chat users and 2K+ concurrent call users, while opening new promotional opportunities through these uninterrupted connections.