Case Study: United Talent Agency Creates the Most Talked-About Sundance Destination with Mirrored Media

United Talent Agency hosts 7 Sundance events in 3 days with Mirrored Media

United Talent Agency (UTA) sought to establish a significant and buzzworthy presence at the 2020 Sundance Film Festival without activating on the official festival grounds. Their challenge was to create an impactful off-site destination that would showcase their brand and offerings to clients and industry professionals. To achieve this, they partnered with the experiential marketing agency Mirrored Media.

Mirrored Media managed all production, logistics, and programming for a dedicated chalet in Park City, which was converted into a versatile event space. The solution involved hosting a three-day series of events, including panels, dinners, and a large party, all featuring UTA talent and corporate sponsors. The vendor's efforts resulted in UTA's house becoming the most talked-about destination of the festival, earning significant press coverage and an award for Experience Design & Technology.

United Talent Agency