Case Study: Syfy drives millennial buzz and premiere viewership with Mirrored Media

Syfy drives 84.4MM impressions with Mirrored Media

Syfy, a cable television network, faced the challenge of cutting through entertainment clutter to promote its new series, The Magicians and reach a millennial audience. They partnered with the experiential marketing agency Mirrored Media to create a buzzworthy promotional campaign.

Mirrored Media designed and executed a five-market college tour that integrated key millennial passion points like music and social experiences. The solution involved advance screenings, a live acoustic performance by Bebe Rexha, cast appearances, and activations hosted by popular social media influencers. This strategy successfully generated significant buzz and measurable results. The campaign garnered over 84.4 million social impressions, attracted 2,386 event attendees, and helped the premiere achieve the largest percentage of viewers aged 18-34 for any Syfy premiere in three years, with 55% of them being new viewers to the network.

Syfy