Case Study: Motorola launches the razr+ in unforgettable experiential fashion with Mirrored Media

Motorola launches Razr+ in a one-of-a-kind 1-hour Kim Petras finale with Mirrored Media

Motorola sought to launch its new razr+ smartphone with a global event that would capture attention and highlight the device's innovative features. To achieve this, they partnered with the experiential marketing agency Mirrored Media to create an unforgettable and immersive launch experience.

Mirrored Media produced a one-of-a-kind event featuring a custom performance by Cirque du Soleil that integrated the phone’s reveal. Following the performance, guests explored interactive, Instagrammable displays that showcased the razr+'s colors and key features, like its large preview screen. The evening concluded with a concert by Kim Petras, who used the device on stage. This high-impact solution by Mirrored Media successfully generated significant media and influencer engagement for the product launch.

Motorola