Case Study: Hoonigan creates an unforgettable Ford ST meetup with Mirrored Media

Hoonigan hosts 100-owner Ford ST meetup with Mirrored Media

The customer, Hoonigan, a motorsport-lifestyle brand, partnered with the vendor Mirrored Media to produce an exclusive automotive meetup for Ford ST owners and fans. Their challenge was to create a unique and engaging event that would celebrate the Ford ST community.

Mirrored Media implemented a comprehensive experiential marketing solution. The event featured an exclusive drive-through photo studio with a renowned photographer, RC car racing, a custom t-shirt studio, and appearances by celebrities Ken Block and Vaughn Gitten Jr. The vendor successfully delivered an immersive experience for 100 select vehicle owners and numerous other attendees, solidifying brand engagement for Hoonigan and Ford Performance.

Hoonigan