Case Study: Fullscreen engages 3,000+ VidCon attendees with Movie Nights experiential marketing by Mirrored Media

Fullscreen drives 3,000+ attendees to VidCon Movie Nights with Mirrored Media

Fullscreen, a media company, partnered with experiential marketing agency Mirrored Media to expand its presence at VidCon 2015. The challenge was to create a high-impact activation that would engage fans and link film studios with the digital media audience attending the conference.

Mirrored Media executed a weekend of Movie Nights for Fullscreen, featuring screenings, appearances by YouTube stars, giveaways, and exclusive trailer debuts. The solution successfully attracted over 3,000 attendees and generated significant positive responses. The event was recognized by Variety for its innovative marketing strategy, successfully connecting major film studios with online influencers.

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