Case Study: Film Independent Spirit Awards boosts live engagement with Mirrored Media's Facebook Live and VIP-Pee experience

Film Independent Spirit Awards drives 1M+ Facebook Live views with Mirrored Media

The Film Independent Spirit Awards enlisted Mirrored Media to produce two key elements for their 33rd annual event: a Facebook Live stream and a unique VIP-Pee interview space. Their challenge was to create an engaging and interactive online experience for viewers of the ceremony, which is held on the beach in Santa Monica.

Mirrored Media provided full production and technical support for the successful live stream, which accumulated over 1 million views. They also designed and built the humorous VIP-Pee interview space backstage. The solution included live blue carpet coverage, celebrity interviews during commercial breaks, and interactive social polls. This approach kept social engagement active throughout the broadcast, elevating it beyond a traditional show for Mirrored Media.

Film Independent Spirit Awards