Case Study: Builder streamlines SXSW experiences with Mirrored Media

Builder streamlines 5,000-guest check-in with Mirrored Media

Builder, a software development platform, faced the challenge of creating a significant brand presence and demonstrating its AI-powered app-building capabilities at the massive SXSW 2019 conference. To achieve this, they partnered with vendor Mirrored Media to design a multi-faceted experiential activation.

Mirrored Media implemented a comprehensive solution centered around a pop-up "Builder Lab" where guests could learn about the platform. They also developed custom check-in apps using Builder's software for two major SXSW events: FADER FORT and the Miles Davis House. The FADER FORT app streamlined the check-in process for 5,000 guests, drastically reducing wait times from hours to a smooth experience and generating positive social media buzz. The overall activation successfully engaged a wide audience, established the Builder brand, and showcased the tangible impact of its service.

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