Case Study: Bose Launches Immersive QuietComfort Ultra Experience with Mirrored Media

Bose launches QuietComfort Ultra with Mirrored Media in an 8-minute immersive demo and 600-guest party

Bose collaborated with experiential marketing agency Mirrored Media to launch its next-generation QuietComfort Ultra Headphones and Earbuds. The challenge was to introduce these new products to press and consumers in an engaging way that authentically showcased their premium design, functionality, and most importantly, the debut of their groundbreaking Bose Immersive Audio technology.

Mirrored Media designed and produced a two-part immersive event in New York. This included a press event featuring a custom sound tunnel and a live band demonstration that allowed guests to experience the immersive audio firsthand, followed by a large launch party with performances by major artists, interactive content booths, and product demonstrations. The vendor's solution successfully generated positive editorial coverage and hundreds of millions of organic social media impressions, with press attendees overwhelmingly affirming that the product delivered a next-level audio experience.

Bose