Case Study: Bose Launches QuietComfort Earbuds II with Mirrored Media’s Immersive Experiential Event

Bose launches QuietComfort Earbuds II with Mirrored Media in a 7-minute immersive demo

Bose collaborated with experiential marketing agency Mirrored Media to launch its QuietComfort Earbuds II. The challenge was to introduce the new product to press and consumers in an engaging, authentic way that would effectively showcase its advanced noise cancellation technology and personalized features, while also debuting Bose's new "Sound is Power" brand vision.

Mirrored Media designed and produced an immersive press event and a large launch party. The press event featured a dramatic sound tunnel and a personalized product demonstration that transported guests into noisy real-world scenarios. The evening party, held in partnership with New York Fashion Week, included experiential activations like interactive video booths and a performance by The Strokes, allowing over 1000 guests to experience the product firsthand. The solution successfully generated positive editorial coverage and thousands of organic social media posts, with press consensus being that the earbuds offered the best noise cancellation available.

Bose