Case Study: HUB architecten clarifies its brand identity with Mirror Mirror

HUB Architecten rebrands in 20 years with Mirror Mirror

The customer, HUB architecten, an architecture firm based in Antwerp, faced the challenge of redefining its brand identity to better articulate its values and mark its 20th anniversary and transition of employees to partners. They partnered with the vendor Mirror Mirror for a rebranding service, which included strategic workshops to define their brand passport.

Mirror Mirror developed a new identity centered on the cornerstone of "context," evolving the old logo into a dynamic system of four adaptable dots that symbolize collaboration. This was complemented by a refined visual identity and a redesigned website with context panels to provide layered project insights. The solution successfully honored the firm's past while highlighting its forward-thinking approach and commitment to collaboration, creating a living brand identity.

HUB Architecten