Case Study: momox fashion boosts GMV with Miros

The Future of Online Fashion Shopping: Innovation and sustainability hand in hand

momox fashion, a German second-hand apparel retailer, faced a challenge common with a large product catalog: the paradox of choice. Their extensive inventory could overwhelm customers, making it difficult for shoppers to find what they were looking for and potentially hindering decision-making. They sought an intuitive tool to streamline the shopping experience without draining their internal resources and turned to the vendor Miros for a solution.

Miros implemented its AI-powered Wordless Search solution, which identifies shopper behaviors to present them with precise product recommendations. The integration was a straightforward, two-step process that significantly enhanced the platform's search capabilities. For users who actively engaged with the tool, momox fashion observed substantial uplifts, including a 19% increase in GMV, an 11% rise in AOV, and a 10% growth in ARPU, leading to greater customer engagement and loyalty.

Momox Fashion

Selim Yürgüc

Senior Business Development Manager