Case Study: Swap.com boosts conversion and revenue with Miros

Second-hand retailer uses wordless search to revolutionize their shopping experience

Swap.com, a secondhand clothing retailer, faced the significant challenge of replicating the in-store browsing experience for their massive online inventory, which resulted in a poor customer journey. This product findability issue became a major distraction to their core business, straining their internal resources and budget. They turned to the vendor, Miros, for a solution, adopting their Wordless Search product.

Miros implemented its AI-powered Wordless Search to allow shoppers to visually narrow down from hundreds of thousands of items to a highly relevant selection. This solution provided an unmatched, intuitive shopping experience that quickly drove higher engagement and revenue. The results from a split test showed a 4.7% increase in conversion rate, an 8% increase in average order value, and a 10% uplift in gross merchandise value. Customers using Miros brought in 2.6 times more revenue per user than the control group.

Swap.com

Gray King

Chief Executive Officer