Case Study: PERCENTIL Boosts GMV and Customer Retention with Miros AI Wordless Search

International fashion marketplace rids itself of discounting

Percentil, a European secondhand fashion marketplace, faced the challenge of the paradox of choice, where an overwhelming number of product options made the buying decision difficult for customers. This led to visitors getting lost in their journey, and attempts to solve it with discounts or other technology vendors were unsuccessful. Miros was brought in to address this product discovery issue.

Miros implemented its Wordless Search solution, which precisely recognized shopper browsing behavior to predict and surface items they intended to buy. This seamless integration led to significant results within a month, including a 7% GMV uplift, a 4% increase in average order value (AOV), and improved visitor retention. By helping customers find exciting items quickly, Miros enabled Percentil to reduce its reliance on discounts and make the shopping journey fun again.

Percentil

Lourdes Ferrer

Chief Executive Officer