Case Study: WebMD delivers healthcare app improvements faster with Miro

WebMD uses Miro to deliver healthcare solutions faster

WebMD, a leading healthcare information company, needed a faster, more collaborative way to improve its Medscape app for physicians and other healthcare professionals. Its product teams were working in a siloed, waterfall-style discovery process with fragmented communication, too many meetings, and research spread across multiple tools, making it hard to align on priorities and deliver updates quickly.

With Miro, WebMD moved to a templatized continuous discovery model in a shared visual workspace for product managers, designers, developers, and stakeholders. Miro centralized user research, feedback, and synthesis, helping the team make faster, more informed decisions and improve collaboration. The results included 60% more product improvements per quarter, a 10% increase in app engagement, and 10x more user interactions through interviews, surveys, and tests.

WebMD

Antoine Yassa

Product Director