Case Study: Under Armour drives collaboration and innovation with Miro

Under Armour embraces virtual conference room to drive innovation

Under Armour, the sportswear company known for its focus on performance and teamwork, needed a way to preserve its collaborative culture when the COVID-19 pandemic forced teams into remote and hybrid work. To keep innovation moving and support fast-changing consumer needs, the company turned to Miro.

With Miro as a virtual conference room, Under Armour enabled teams to collaborate visually, turn ideas into concrete concepts, and give direct feedback on new products. The result was a stronger remote collaboration model that helped the company maintain its culture and innovation during disruption, and the team said they ultimately learned to collaborate better.

Under Armour

Ashley Robinson

Digital Teammate Experience Designer