Case Study: Mailchimp improves remote team alignment and collaboration with Miro

Mailchimp’s Tips for Distributed Teams to Brainstorm, Plan & Align Better Together

Mailchimp, a large organization with distributed teams, faced challenges with miscommunication, lack of clarity in roles, and difficulties in brainstorming and planning across different functions. To address these issues, various teams at Mailchimp turned to the vendor Miro and its collaborative visual workspace to boost efficiency, creativity, and alignment.

Using Miro, Mailchimp implemented several solutions to improve cross-functional collaboration. Teams established and documented workflow norms, used user story mapping to turn research into an actionable backlog, and led efficient remote brainstorms with features like voting and Jira integration. Miro provided a single source of truth for processes, enabling greater alignment, more inclusive and productive sessions, and a clear path to turning ideas into reality.

Mailchimp

Holly Tiwari

Staff Service Designer