Case Study: Kolleno boosts campaign planning productivity with Miro

Kolleno’s journey to effortless sales and marketing campaign planning with Miro

Kolleno, a financial operations SaaS company, needed a better way to plan and coordinate complex multi-channel sales and marketing campaigns across email, LinkedIn, direct mail, and paid ads. Traditional tools like Excel were too rigid and confusing for managing both high-level strategy and detailed execution, especially for cross-functional teams.

Using Miro, Kolleno gained a visual collaboration workspace for brainstorming, campaign mapping, process diagrams, and scenario planning. The result was a 75% increase in productivity, 50% more efficient meetings, and 3–5 hours saved each week, while also improving internal communication, teamwork, and planning across sales, marketing, and product development.

Kolleno