Case Study: Unbounce achieves streamlined campaign collaboration and faster project planning with Miro

How Unbounce team is using Miro for collaboration

Unbounce, a drag-and-drop landing page builder, needed to coordinate a complex cross-team campaign — Just Add Talent — while its marketing team was split across multiple cities. To explain complicated user journeys, data flows and a cyclical social contest sequence to both internal stakeholders and external partners, Unbounce adopted Miro’s online collaborative whiteboard as a core planning tool.

Unbounce used Miro to draw and share three detailed project maps, attach Google Docs and images, edit in real time with teammates and partners, and export high-resolution diagrams instead of photographing physical whiteboards. Miro helped streamline collaboration, speed up edits, and improve stakeholder alignment, enabling smoother planning and execution of the Just Add Talent launch.

Unbounce

Chelsea Scholz

Marketing Project Manager