Case Study: ASOS aligns 60+ Agile teams and improves planning with Miro

ASOS uses Miro to align over 60 Agile teams and help improve its online shopping experience

ASOS, the London-based online fashion retailer, needed a better way to align more than 60 Agile teams that were planning across multiple tools like Excel, Planner, and Visio. This fragmented approach made it difficult to manage dependencies, share a single view of priorities, and keep product planning aligned with business goals and customer needs. ASOS turned to Miro to support its product planning and collaboration efforts.

With Miro, ASOS created a unified semester planning process in one shared workspace where leaders and teams could plan together, document decisions, map dependencies, and track progress. The result was 71% more effective meetings, about 50% less time spent on product planning, and an estimated 3.75 hours saved per Miro user each week. ASOS also cut licenses for legacy diagramming software by 75%, while improving cross-functional collaboration and helping teams deliver customer-focused initiatives faster.

ASOS

Lucy Starling

Product Operations Lea