Case Study: a major global solar panel manufacturer achieves faster, fairer lead distribution with Mirketa Inc

a global solar panel manufacturer improves lead reassignment to 3 attempts with Mirketa Inc

The client, a global solar panel manufacturer, faced challenges in managing multi-source lead ingestion and ensuring fair, geographical distribution to its partner network. Mirketa Inc. was engaged to implement a solution in Salesforce that would automate assignment based on location, manage partner capacity, and integrate with a separate partner mobile application.

Mirketa Inc. implemented an automated Salesforce Lead Distribution System using GeoPointe for geographical mapping and a round-robin algorithm for fair distribution. The solution included rules for lead reassignment and real-time API integration with the partner mobile app. This resulted in improved lead response times, optimized partner efficiency, and an enhanced experience for the partner network.