Case Study: YMCA achieves streamlined marketing automation with Miri Infotech's Salesforce Marketing Cloud implementation

YMCA - Customer Case Study

YMCA, the nonprofit organization headquartered in Chicago, IL, worked with Miri Infotech to solve a major data and marketing challenge across its 2,700 branches in the United States. The team needed a way to consolidate branch-specific registrant data and use it effectively for regional marketing activities, so they turned to Miri Infotech for help implementing Salesforce Marketing Cloud.

Miri Infotech designed, tested, and implemented a robust Salesforce Marketing Cloud solution that included customized email templates, campaign planning, audience targeting through data extensions and complex queries, automated daily data updates, subscriber profile attributes, dynamic content with AMPscript, Journey Builder member journeys, A/B testing, and reporting. As a result, YMCA gained a faster, more efficient marketing operation with fewer manual processes, better campaign testing, and full visibility into marketing performance.

YMCA