Case Study: Fransmart streamlines franchise marketing and boosts leads with Miri Infotech's Pardot implementation

Fransmart - Customer Case Study

Fransmart, a franchise development company in the United States, was struggling to manage multiple microsites used to promote its clients’ brands. The complex setup created manual sales and marketing work that slowed the team down and made it harder to focus on higher-value client support. Miri Infotech implemented Pardot with website integration to help streamline these processes.

Miri Infotech synchronized marketing data and websites in real time, using custom-coded Pardot forms, form handlers, and landing pages hosted directly on clients’ websites. This eliminated the need for separate microsites, improved SEO, lead generation, and digital marketing performance, and created a master database for all brands. The solution also reduced manual data gathering, made previously siloed information accessible, and gave sales teams better visibility into prospect engagement through Pardot web tracking.

Fransmart