Case Study: SAQ achieves a seamless connected shopping experience with Mirego

SAQ boosts App Store rating from 2.5 to 4.7 with Mirego

Mirego was engaged by SAQ to address the challenge of digitizing and unifying the customer experience both online and in-store. The goal was to move beyond a simple transactional relationship and inspire product discovery, overcoming previous frustrations with a problematic mobile application that was poorly rated by users.

Mirego's solution involved creating a cohesive ecosystem including a new mobile app, tablet app, and in-store digital kiosks, all linked by a unique customer identifier. This allowed for personalized recommendations across platforms and empowered in-store advisors with customer profile data. Key features included barcode scanning to save favorites and an advanced taste-based search. As a result, Mirego's work dramatically improved the app's average App Store rating from 2.5 to 4.7, creating a consistently engaging experience that charmed the majority of users.

SAQ