Case Study: Montreal Canadiens creates an extraordinary fan experience with Mirego

Montreal Canadiens boost active user retention by 316% with Mirego

The Montreal Canadiens faced the challenge of modernizing their outdated, standalone mobile application in a market dominated by generic league apps. They partnered with Mirego to create a new, unique app that would provide an extraordinary user experience and help achieve their business goals.

Mirego developed a comprehensive mobile application featuring a unified news feed, mobile ticketing, exclusive video content, an interactive challenge system, and a real-time Game Day section. The solution successfully integrated inputs from nearly ten external partners. Following the launch, Mirego helped the Canadiens achieve a 4.6-star average rating, a 316% increase in user retention after three months, a 75% rise in sessions, and a 54% increase in videos watched.

Montreal Canadiens