Case Study: Le Massif de Charlevoix improves the mountain experience with Mirego’s dynamic digital displays

Le Massif de Charlevoix improves ski experience with Mirego, with 92% finding the information clear

Le Massif de Charlevoix sought to digitalize and optimize its ski mountain experience, with a pressing need to adapt to pandemic-related restrictions like managing chalet capacity and lift traffic. The vendor, Mirego, was engaged to help address the challenges of directing guests efficiently and communicating with them in real time, despite the discovery that skiers typically do not use phones on the slopes.

Mirego implemented a solution featuring five dynamic outdoor digital display panels. This system leveraged existing lift scan data with a custom algorithm to show traffic bottlenecks and chalet occupancy, and integrated a CMS for real-time communications. Results showed significant user acceptance, with 71% of respondents finding the displays useful and 92% finding the information clear, successfully managing the increased visitor traffic during the 2021 season.

Le Massif De Charlevoix