Case Study: Phone House drives $1M in new sales with Mirakl Marketplace Platform

Phone House adds $1M in new sales, streamlines vendor management with Mirakl Marketplace Platform

Phone House, Spain’s leading telephony retailer, wanted to expand beyond its core mobile business and grow its omnichannel sales, but needed a way to add new product categories without disrupting its existing e-commerce site. The company chose Mirakl Marketplace Platform to support the launch of a marketplace and handle the technical and operational complexity of scaling its assortment.

With Mirakl, Phone House implemented a seamless marketplace that streamlined seller onboarding, management, and reporting while integrating with its current website. The result was rapid growth: the marketplace generated $1 million in new sales in just two months, expanded product selection by 120x, and added 400 new categories, creating stronger online-offline synergies and new omnichannel opportunities.

Phone House

Miguel Arribas

Head of eCommerce