Case Study: Accor Group achieves a more agile, localized procurement marketplace with Mirakl

How Accor Group launched its procurement marketplace and why accor group chose mirakl to power astore shop

Accor Group, the multinational hospitality company behind more than 5,500 hotels, needed a better procurement experience for buyers and sellers while expanding the variety of local and artisanal products available to its hotels. To support this digital shift and create Astore Shop, Accor Group chose Mirakl and its marketplace technology to modernize a manual, cumbersome procurement process.

Using Mirakl, Accor Group launched a scalable procurement marketplace that centralized purchasing, improved real-time visibility, and onboarded both major brands and local suppliers across 100+ regions. The platform has grown to 1,100+ active shops and 1,000,000+ active offers, with 2.5B€ in managed spend per year and 500x GMV growth in 2019, helping Accor Group digitize its offerings and better serve hotels worldwide.

Accor Group

Vincent Caplain

SVP Procurement Operations