Case Study: GO Sport achieves higher product data quality and faster marketplace operations with Mirakl Catalog Manager

GO Sport has improved product data quality, thanks to Mirakl Catalog Manager

GO Sport, a major French sporting goods retailer, faced challenges managing a growing marketplace with many sellers, inconsistent product descriptions, poor-quality images, and incomplete product data. These issues made it harder to maintain buyer confidence and required extensive manual content validation, taking staff time away from seller recruitment and other priorities. GO Sport turned to Mirakl Catalog Manager from Mirakl to help improve marketplace product data quality and consistency.

Using Mirakl Catalog Manager, GO Sport centralized catalog management, enabled seller collaboration, and automated product moderation with validation rules and invalid-data detection. With Mirakl, the company improved content quality, increased product information richness, and sped up operations: product validation dropped from nearly one month to 5 days, new seller integration fell from 45 days to 1 week, and 68% of the catalog was updated in 3 months.

GO Sport

Aurélien Petitjean

Marketplace Manager