Case Study: Galeries Lafayette achieves profitable digital growth with Mirakl Marketplace Platform

Galeries Lafayette Driving Omni-Channel Strategy Forward With Its Own Marketplace

Galeries Lafayette wanted to overcome in-store space limits and strengthen its digital strategy by offering a broader online assortment without taking on inventory or logistics risk. To do this, the retailer launched an online marketplace powered by Mirakl, giving customers access to a wider, more curated selection while maintaining the high service standards of the Galeries Lafayette brand.

Using Mirakl, Galeries Lafayette quickly onboarded third-party sellers, expanded into five new product categories, and added more than 150 brands and 200,000 SKUs. The result was up to 20% eCommerce revenue growth, along with greater merchandising agility, scalability, and the ability to test new categories and products with less risk.

Galeries Lafayette

Jean-Philippe Marazzani

Internet Director