Case Study: Conrad achieves a wider B2B product assortment with Mirakl

Conrad Operating First B2B Marketplace for Technology and Electronics in Germany

Conrad, the German electronics and technology retailer, wanted to strengthen its B2B business by launching a first-of-its-kind marketplace for technology and electronics in Germany. To support this expansion, Conrad chose Mirakl’s marketplace solution, aiming to give business customers a wider product selection, better service, and easier access to relevant sellers and products.

Mirakl implemented the B2B marketplace in just nine months, working closely with Conrad and supporting key requirements such as invoice payment. The new platform helped Conrad add 500,000 products in a few months, surpass 1.2 million listed items, and attract an average of 600,000 monthly visits to conrad.biz, improving customer satisfaction through a broader assortment and one-stop shopping.

Conrad

Ales Drabek

Chief Disruption & Digital Officer