Case Study: Conforama achieves omnichannel growth and a broader product offer with Mirakl

Conforama is strengthening its omnichannel strategy with Marketplace by Confo

Conforama, one of France’s leading home equipment retailers, wanted to launch an early marketplace to broaden its catalog, improve customer satisfaction, and increase conversion on its website. By using Mirakl’s marketplace platform, Conforama aimed to quickly add products and categories it did not previously carry, while strengthening its omnichannel strategy.

Mirakl implemented Marketplace by Confo with catalog integration, seller management, and product data tools, enabling a fast rollout with minimal logistics investment. The result was a tripling of the catalog at launch, 15,000 new references added immediately, and growth to 1.6 million offers, 800,000 products, 600 sellers, and 10 new categories.

Conforama

Stanislas Conseiller

Development and New Business Manager