Case Study: Catch Group accelerates marketplace growth with Mirakl

Catch Group marketplace skyrockets company and customer growth

Catch Group, a leading Australian eCommerce company, was seeking growth opportunities but was limited by the capacity of its own warehouses. They needed a way to expand their product range and acquire new customers without significant upfront investment in inventory. To solve this, they partnered with the SaaS vendor Mirakl to launch an online marketplace.

Mirakl provided the technology and expertise to power the new marketplace platform. As a result, Catch Group saw a 57x increase in its product range, adding 1.9 million SKUs from over 1,200 sellers. The marketplace's share of business grew from 3% to 40%, helping to drive a yearly sales increase of over 100% and contributing to the company's successful acquisition by Wesfarmers. Mirakl's around-the-clock support was critical to delivering an excellent customer experience and achieving this rapid growth.

Catch Group

Nati Harpaz

Chief Executive Officer