Case Study: Best Buy Canada achieves faster growth and a 200% SKU increase with Mirakl

Best Buy Canada creates a platform for growth with a Marketplace powered by Mirakl

Best Buy Canada, a leading multichannel retailer, faced the challenge of giving Canadian shoppers a broader online selection and more competitive pricing without the long sourcing cycles and inventory risks of traditional retail. To address this, Best Buy chose to launch a marketplace powered by Mirakl and its Marketplace Platform.

Mirakl enabled Best Buy Canada to onboard third-party sellers quickly, integrate catalogs seamlessly, and expand into new categories with minimal resource investment. The results were strong: SKU count grew by 200% in the first year, new products reached market 200x faster, and 75% of customers who bought marketplace items also purchased Best Buy products.

Best Buy

Thierry Hay-Sabourin

Senior Vice President, eCommerce