Case Study: Atlas For Men expands its assortment and reaches new customer segments with Mirakl

Atlas For Men adds portfolio brands using the marketplace model

Atlas For Men, the European leader in distance selling for casual and outdoor clothing, wanted to broaden its assortment and test new categories such as women’s, home, and garden products without taking on major inventory or logistics risk. To do this, the company needed a marketplace approach that could bring in specialized third-party sellers and help it serve new customer segments while staying true to its outdoor brand.

Atlas For Men chose the Mirakl Marketplace Platform to launch its marketplace and integrate it into its existing eCommerce setup. With support from Mirakl, the company quickly expanded from 2,500 to 20,000 products in just three months, added 30 new brands, and created three new categories. The marketplace also drove strong commercial impact, including 8x more product listings in three months, 6x more products for women, and a path toward reaching 100,000 products and higher marketplace revenue share over time.

Atlas For Men

Marc Delamarre

President