Case Study: Universal Music Group enhances audio wellness and app performance with Miquido

Universal Music Group scales audio-wellness app with Miquido and 2,000 sounds & videos

Universal Music Group (UMG) sought to enhance and scale its innovative wellness app that merges cognitive science with audio technology. Their challenges involved strengthening the app's quality assurance processes, undertaking a major visual rebranding, and streamlining manual backend operations for content delivery. They partnered with the software vendor Miquido for ongoing development support.

Miquido provided a comprehensive solution involving QA strategy, iOS development, and backend automation. Their team enhanced testing, modularized the app's architecture for flexibility, and automated key content workflows. The results included a significant increase in the app's marketability after the rebrand, improved operational efficiency, and a scalable foundation for future user-focused features and growth.

Universal Music Group