Case Study: Play transforms telecom service with Miquido’s Play24 app

Play reaches 10M+ app downloads with Miquido

Play, a major Polish telecommunications provider, faced the challenge of transitioning its business from a reliance on brick-and-mortar sales to a digital-first model. They needed to create an intuitive, all-in-one mobile application that would grant users autonomy and handle the increasing complexity of their services. Miquido was selected to develop this solution and drive their digital transformation.

Miquido built the Play24 app, a comprehensive mobile solution that allows customers to manage all their telecom services, automate payments, and perform remote troubleshooting. The application was a massive success, achieving over 10 million downloads on Google Play and a 4.7 rating on the App Store, making it one of the most popular utility apps in Poland and solidifying Play's market position.

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