Case Study: ZEE5 boosts impressions to 7.8 million in two months with MiQ Advanced TV

ZEE5 reaches 338,000 households in 2 months with MiQ

ZEE5, a popular Indian subscription video on demand service, wanted to reach and understand the TV consumption patterns of non-resident Indians in the USA. To achieve this goal, they partnered with the vendor MiQ and utilized its Advanced TV service.

MiQ's solution analyzed content consumption data from millions of US households to identify and target the desired audience. This included targeting viewers who were watching competitor content. The campaign delivered 7.8 million impressions, reached 338,000 unique households, and achieved a 99% VTR with a 2.8x increase in completed views.

ZEE5