MiQ
14 Case Studies
Case Study: World Gold Council boosts intent to invest in gold with MiQ
A MiQ Case Study
World Gold Council boosts intent to invest in gold by 7% with MiQ
The World Gold Council sought to drive investments in gold by positioning it as a stable asset during volatile stock market conditions. They partnered with MiQ to implement a High Impact Branding service to achieve this goal.
MiQ built a custom API to fetch real-time stock market data and used dynamic creative optimization (DCO) to activate the campaign. This solution delivered a 6.1x uplift in CTR and achieved a 7% increase in intent to invest in gold among the exposed audience.
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