Case Study: UKTV achieves 256% higher linear viewership with MiQ’s Advanced TV

UKTV increases linear viewership by 256% with MiQ

UKTV, a British multi-channel broadcaster, wanted to increase awareness for its new title 'Gemma & Gorka' and boost its linear TV viewership. To achieve this, they partnered with the vendor MiQ and utilized its Advanced TV solutions.

MiQ implemented a strategy using its Connected Audiences and TV Intelligence solutions to build custom datasets and target viewers based on their viewing habits. This approach resulted in a 256% increase in linear TV viewership for the title, making it the channel's most successful linear launch of the year. MiQ also delivered significant increases in video completion rates and attention metrics above benchmark.

UKTV