Case Study: Spectrum Reach increases incremental reach by 34% with MiQ

Spectrum Reach increases incremental reach by 34% with MiQ

The customer, Spectrum Reach, the advertising sales business of Charter Communications, tasked vendor MiQ with extending the reach of its linear TV campaign to connect with more qualified business decision-makers. They also wanted to create a multiscreen marketing experience to increase brand recall.

MiQ implemented a solution using its Advanced TV service and Automatic Content Recognition (ACR) data to target households in a privacy-focused way. This approach delivered sequential messaging across CTV and online video. The results for Spectrum Reach included a 34% increase in incremental reach among its key business segment, reaching 6.91 million qualified target households and 239,000 incremental qualified households with CTV.

Spectrum Reach