Case Study: RWE AG achieves 53.55% emissions savings and increased brand awareness with MiQ High Impact Branding

RWE AG drives 53.55% emissions savings with MiQ

RWE AG, a multinational energy company, wanted to increase its brand awareness as a leading provider of green energy. They engaged vendor MiQ to drive this sustainable brand awareness using innovative targeting and high engagement formats through MiQ's High Impact Branding service.

MiQ implemented a sustainable activation strategy using its proprietary Green Score to reduce carbon emissions in the programmatic supply chain. The solution included custom sustainable energy targeting and high-impact creatives. The campaign achieved a 53.55% emissions savings, exceeded viewability benchmarks with 78%, and drove an average on-site time of 01:38 minutes, successfully increasing visibility while saving 30 tonnes of CO2.

RWE AG