Case Study: LG India achieves 20m unique reach in under 30 days with MiQ’s bespoke chatbot solution

LG India drives 20m unique reach in under 30 days with MiQ

LG India wanted to target affluent audiences for its premium TV range and engage them on WhatsApp, with the goals of tracking store visits and driving full-funnel impact. To meet this challenge, the vendor MiQ implemented a programmatic audience targeting strategy.

MiQ's solution involved crafting a strategy that directed the audience to LG's WhatsApp account and using a bespoke chatbot to personalize the user experience. This approach resulted in a unique reach of 20 million users in under 30 days, with 60% of store visits happening within two days of viewing the ads. The campaign also drove maximum sales for a key store and provided rich insights into audience behavior.

LG India